Operators Must Adjust their Tariff Strategies in Order to Effectively Integrate OTT Video into their Pay-TV Bundles, 2019 Study – ResearchAndMarkets.com

DUBLIN–(BUSINESS WIRE)–The “The Operators Must Adjust Their Tariff Strategies in Order to Effectively Integrate OTT Video into their Pay-TV Bundles” report has been added to ResearchAndMarkets.com’s offering.

OTT video is gaining popularity, and the growth in the number of traditional pay-TV subscriptions is stagnating as a result. Many operators have responded by attempting to bundle OTT services into their core subscription services in the hopes of mitigating cord-cutting. Pricing such super-aggregator’ bundles is challenging because there is minimal scope for operators to differentiate on price, and this may limit revenue generation and bundle take-up. This article explores this problem and considers future tariffs and content bundling strategies.

For more information about this report visit https://www.researchandmarkets.com/r/apc577

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